Depth of Experience
ANALYTICi is a professional consulting organization providing insight, support and services so our clients will be better able to analyze and manipulate marketing data to develop superior customer intelligence. We utilize marketing database application strategy, advanced data analysis services and leading edge database-marketing solutions. We integrate these elements within a comprehensive proprietary project management methodology to ensure maximized (and measurable) Return on Investment (ROI) as pertains to our client organizations’ marketing efforts.

ANALYTICi has a heritage of recognized expertise in generating true value add for our client base by offering a comprehensive suite of services and consultative insight, including:

· building and maintaining customer databases
· providing both strategic and tactical consultative services
· offering data cleansing and data processing services.

Central to our philosophy is that enabling effective customer relationship techniques is mostly about people and processes. Technology is the tool that enables the process to scale. The primary purpose of our end-to-end approach is to turn disparate data into actionable business intelligence, identifying who your customers are, what they buy and why they buy…knowledge that can solidify current customer relationships and attract profitable new ones.

Our service offering has three core components:
· CRM Process Consulting
· Database Marketing Implementation & Systems Integration
· Data Mining, Measurement & Analysis

Data Mining, Measurement & Analysis:
· Exploratory Data Analysis and Data Mining
· Customer Lifetime Value analysis
· Segmentation, Targeting and Clustering Analysis
· Predictive Data Modeling
· Database Marketing Implementation & Systems Integration
· Application Development
· Data Preparation and Optimization/Data Cleansing
· Marketing Database Design
· Database Hosting

The group is made up of consultants, analysts, statisticians, modelers, data architects, DBAs, and network specialists. The experience of the ANALYTICi team spans the one-to-one marketing spectrum with specific expertise in consulting services, database architecture and warehousing, data integrity, data and process modeling and analysis. Members of the ANALYTICi team are highly knowledgeable in process management and business consulting methodologies, including requirements gathering and definition, marketing program development and systems integration. All of these aspects come together in a cohesive approach, enabling our clients to build highly effective marketing campaigns with easurable results.

Network Affiliation
Headquartered in New York, ANALYTICi is the Customer Relationship and Database Marketing capability of DRAFTFCB one of the largest advertising agency brands in the U.S. and is a wholly owned subsidiary of The Interpublic Group of Companies
(NYSE: IPG), the largest marketing communications and marketing services company in the world. Interpublic had 2005 revenues of approximately $6.1 billion