AT&T

• Built customer-centric, information rich marketing database
• Implemented state-of-the-art lead tracking system
• Provided strategic marketing consulting and campaign management services
  
  

AVAYA

• Strategic CRM Consulting
  

BEA

Blue Shield of California

• CRM process consulting
• Business requirements definition
• Provided strategic marketing consulting and campaign management services
  
  

Circuit City

• Developed integrated marketing insights to build brand value
• Conducted proprietary attitudinal research, business requirements and gap analysis & behavioral analysis based on millions of customer records
• Recommendations based on real results -- let the data tell the story
  
  

COMPAQ

• Wrote competitive RFP for database optimization and CRM
• Conducted needs assessment interviews with over 40 Compaq database users and key constituents worldwide - in rapid time
• Performed facilitation/JAD sessions to assess next steps for business unit
• Delivered proprietary predictive data modeling utilizing the Prophesy ROI Optimizer
  
  

EASTERN MOUNTAIN SPORTS

FRESH DIRECT

HAMPTON INN

McKESSON

• Wrote competitive RFP for database optimization and CRM
• Conducted needs assessment interviews with over 40 Compaq database users and key constituents worldwide - in rapid time
• Performed facilitation/JAD sessions to assess next steps for business unit
• Delivered proprietary predictive data modeling utilizing the Prophesy ROI Optimizer
  
  

MOTOROLA

OFFICE OF NATIONAL DRUG CONTROL POLICY

OPPD

• Data integration and standardization
• Assessment of data quality and findings
• Enhancement overlay of demographic/firmographic data
• Development of data management recommendations
  
  

• Strategic marketing consulting
• JAD Sessions/Gap analysis
  
  

SAMSUNG ELECTRONICS

• Performed CRM process consulting
  
  

• Built and host marketing database
• Developed custom web-based reporting tool
• Ongoing data cleansing processes
  
  

• CRM process consulting
• Business rules definition and gap analysis
• Designed customer-centric database
  
  

• Business Requirements Documentation (BRD)
• Request for Proposal (RFP) creation
  
  

• Knowledge-based marketing consulting
• Converted a warranty database into an initiative for launching a comprehensive lead-generation program
• Converted legacy data identifying installed centrifugal HVAC units into a field-level, customer-contact program
• Analyzed transactional data around component-level controls as a foundation for a targeted marketing campaign
  
  

• Business Requirements Documentation (BRD)
• Data Analysis
• Consulting Services – pricing/scoping of marketing database

• Custom e-commerce CRM application development
• Sales prospect list integration and analysis
• Customer migration analysis
• e-Product data unification
• Internet based customer dialogue - iSURVEY