Phased Delivery of CRM
ANALYTICi employs a "crawl-walk-run" approach to CRM implementation, demonstrating up-front how major initiatives can be accomplished in manageable pieces without compromising the enterprise vision.

We employ strict project management processes throughout the life of the client engagement to ensure that information is not lost, issues are raised and resolved, scope is controlled, and the schedule is maintained. High quality applications are designed, developed and delivered in a reliable and cost-effective manner.

The Right Team
Project teams include multi-disciplined personnel from marketing, technology and data stewardship from both ANALYTICi and the client organization. ANALYTICi associates have extensive experience in adapting our methodology to a variety of industries and cultures and apply industry best practices in:

· Software Engineering
· Project Management
· Business Modeling and Analysis

Integrated CRM - iCRM
Integrated customer relationship management --
is ANALYTICi's process of managing every interaction with the customer and utilizing the information gained to provide insight into the next interaction. It is a strategic marketing approach that works across all traditional, direct and digital marketing channels and provides rapid marketplace feedback to ensure that ROI is optimized. Integrated CRM leads to rapid, continuously improved results.
There are five steps to execute the Integrated CRM process, with a centralized customer intelligence database linking them all.

ANALYTICi's building blocks are the foundation for building an intergraded CRM driven marketing process. The building blocks are a continuum that is constantly refined and driven by the dynamic nature of customers and the marketplace. Ultimately, the end result is a measurable, fully integrated marketing solution that can dramatically improve the overall return on a marketing investment.

Building Customer Intelligence -- Enabling Building Blocks

ANALYTICi's building blocks are the foundation for building an iCRM driven marketing process. The building blocks are a continuum that is constantly refined and driven by the dynamic nature of customers and the marketplace. Ultimately, the end result is a measurable, fully integrated marketing solution that can dramatically improve the overall return on a marketing investment.