Data Mining and Modeling Products

ANALYTICi utilizes leading edge statistical modeling and data mining techniques to measure the value of marketing programs and make recommendations on how best to allocate limited resources. Our suite of data mining and modeling products are designed to enhance ROI on marketing dollars spent by identifying and targeting profitable customers, customizing offers based upon unique customer buying patterns, ranking prospects by affinity to purchase a product, and converting web visitors into action takers based on unique customer behavior. Our skilled analysts and business consultants have a proven track record of turning data into valuable and actionable marketing information.

ANALYTICi’s data mining and modeling products can be integrated seamlessly with our database and marketing program development and implementation and include:

• Acquisition Prospecting
• Affinity Analysis
• Customer Value Analysis
• Offer Optimization
• Profiling and Exploratory Data Analysis
• Segmentation and Classification
• Target Modeling
• Web Conversion Modeling

Vision Pilot
ANALYTICi has developed Vision Pilot as a facilitated five-step process allowing management to test drive CRM initiatives through an exploratory teleconference, client survey, on-site briefing and customized report and recommendations. The process lays out a clear map of next steps to retain and grow your customer base and answers such business questions as:

• Is our organization ready for a CRM strategy?
• What is the probability of success in making a rapidly changing flow of data accessible across the enterprise?
• What is the best way to "test drive" the high-level impact of CRM change initiatives on our business before we commit resources to the projects?
• How can we get our management team on the same page to co-develop the strategy?
• How do we draw a map of where we need to take this project and measure our success along the way?

• The critical business issues that resulted in the need for a new system
• The current state of the business environment
• The desired state of the business environment
• A business model that describes and supports the desired state
• A gap analysis, a description of the processes, systems and initiatives needed to move the organization from the current to the desired state
• Recommendations
• Prioritization methodology

CRM software application
ANALYTICi has a agnostic approach to software toolsets. In the BRD process we will examine needs, sophistication level and budget and recommend the proper suite of tools.